A Beginner’s Guide to Posters

February 18, 2021
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Posters have been used for various reasons over the years. In addition to promoting different companies’ products and services, posters are also used by homeowners and designers to decorate the interior. Read on to learn more about posters and their various uses.

Decorating with posters is one of the activities that may remind you of your hobbies during your childhood. This can be done even when you reach adulthood. Displaying posters is one of the easiest and most efficient ways to decorate the walls. Many prefer these decor materials as they are simple, artistic, and cost-efficient. 

A historical perspective

Posters have been displayed in public for over 200 years. They are designed to capture the public’s attention and disseminate political viewpoints, encouraging them to attend events and purchase any product or service. Posters have been used since the printing industry perfected color lithography and mass production.

In the late 1800s, posters were widely used in Europe for advertising. The use of posters even strengthened during the Belle Epoque era. However, the use of posters declined after the First World War when newer advertising methods, such as magazines, were developed. As such, posters were used for political and decorative purposes.

During the mid-1960s, posters reemerged as part of a broader counter-cultural shift. It was also the same period when posters were widely used as a decorative element, self-expression, public protests, and advertising.

Over the years, different printing techniques have been developed to produce posters. They were printed by hand or mass-produced. They were usually printed on A3 Standard Silk paper filled with attractive colors. After printing, posters were rolled into a cylindrical tube for delivery. These days, posters are created using software and can be printed in large formats. 

Poster designs

Since the development of posters, they still serve the same purpose and are used in advertising products or services, films, music, comic books, and travel destinations. Posters, such as research posters and poster sessions, are even used for educational purposes. Academic posters are used to explain and discuss certain research projects and are shown during conferences. Posters are also widely used in the classroom around the globe. The content varies and depends on the topics that will be discussed by the teacher. 

These days, you can also see motivational or inspirational posters displayed in many areas, many of which are in offices, to encourage and inspire workers while doing their tasks. 

Posters are printed on strong paper or vinyl materials and greatly depend on where and how they will be used. For posters that will be used indoor, they are printed on 170 gsm poster paper. They can likewise be printed on much heavier photo satin paper so that the color and images may stand out. 

On the other hand, outdoor posters are printed on water-resistant, tear-resistant paper to withstand weather conditions. They are commonly used in billboards, hoardings, show windows and interiors, bars, clubs, restaurants, business premises, event and concert venues. 

In addition, posters are used to make walls look more appealing. Different artworks are printed on posters to be displayed in homes and establishments. As such, posters are used to create impressive wall art that can transform the overall appearance of the interior.