Over the years, experts believe that colors have significant effects on the behavior of many individuals. In general, warm colors can evoke a fun and exciting atmosphere in any room. Moreover, colors like red, orange, and yellow, were known for bringing out the positive aspect of life.
Colors and human behavior
Science describes colors as visual perception and they are categorized in different categories. Studies have shown that when eyes connect with colors, various chemicals are released from the brain. These chemicals have particular effects on the physical and emotional levels of humans.
These are the reasons why in the world of advertising and marketing, certain colors are used to highlight the different products. Different color palettes have been used by companies in the packaging of their products and also in promotional materials. The color orange, for instance, is usually seen in restaurants due to the fact that the color stimulates appetite. Red, on the other hand, brings out masculinity. Many products for men use the color to encourage men in purchasing them.
Colors are also important in interior design. The use of colors is one of the important factors in creating the right atmosphere in a room. In many instances, home interiors are seen in neutral colors like black, blue, gray, and white. Unfortunately, these colors do not provide any health benefits as compared with warm colors.
The effects of warm colors
Warm colors are those that are in the red area of the color spectrum. In human health, warm colors are known to have positive effects. These colors evoke emotions that range from warmth and comfort to anger and hostility. These colors stimulate the body that creates a happy emotion.
On the other hand, cool colors are those that are in the blue side of the color spectrum. Examples are blue, purple, and green. These colors are calming and relaxing. However, they also evoke a feeling of sadness.
The color with the longest wavelength and considered to be powerful. It can catch attention as compared with other colors. These are some of the reasons why red is used in traffic lights as it evokes physical and psychological responses.
The positive traits of red are courage, strength, warmth, energy, stimulation, and excitement. It was also observed that the color can stimulate circulation, thus increasing the circulation of blood and oxygen.
The color with a relatively long and stimulating wavelength. In color psychology, yellow is considered to be a strong color. The right shade of yellow can uplift the spirit and boost self esteem as well as self-confidence and optimism. On the contrary, yellow can promote the feeling of irrationality, fear, depression, and anxiety.
The color that results from the combination of red and yellow. This is another stimulating color that has effects on the mind. Orange also represents human needs, such as, food, warmth, shelter, and sensuality.
Warm colors are considered to be stimulating colors as they help activate mind and body. As such, blood circulation is increased to help the cells receive more oxygen. This in effect promotes cell growth and organ function. In addition to these, the immune system is also stimulated to fight disease causing microorganisms. The brain is also well oxygenated making the mind sharp and focused.