Through the years, experts have believed that colors significantly affect many individuals’ behavior. Generally, warm colors evoke a fun and exciting atmosphere in any room. Moreover, colors like red, orange, and yellow were known for bringing out the positive aspects of life.
How do colors affect us?
Science describes colors as visual perception and categorizes them into different categories. Studies have shown that various chemicals are released from the brain when eyes connect with colors. These chemicals have particular effects on the physical and emotional levels of humans.
These are the reasons why, in the world of advertising and marketing, specific colors are used to highlight the different products. Companies have used different color palettes in their packaging and promotional materials. For instance, orange is usually seen in restaurants since the color stimulates appetite. Red, on the other hand, brings out masculinity. Many products for men use the color to encourage men to purchase them.
Colors are also important in interior design. The use of colors is one of the critical factors in creating the right atmosphere in a room. Home interiors are often seen in neutral colors like black, blue, gray, and white. Unfortunately, these colors do not provide any health benefits compared to warm colors.
Why add warm colors this year?
Warm colors are in the red area of the color spectrum. In human health, warm colors are known to have positive effects. These colors evoke emotions that range from warmth and comfort to anger and hostility. These colors stimulate the body and create a happy feeling.
Cool colors are on the blue side of the color spectrum. Examples are blue, purple, and green. These colors are calming and relaxing. However, they also evoke a feeling of sadness.
Red
The color has the longest wavelength and is considered to be powerful. It can catch attention as compared with other colors. This is why red is used in traffic lights, as it evokes physical and psychological responses.
The positive traits of red are courage, strength, warmth, energy, stimulation, and excitement. It was also observed that the color can stimulate circulation, thus increasing blood and oxygen circulation.
Yellow
The color has a relatively long and stimulating wavelength. In color psychology, yellow is considered to be an intense color. The right shade of yellow can uplift the spirit and boost self-esteem, self-confidence, and optimism. On the contrary, yellow can promote the feeling of irrationality, fear, depression, and anxiety.
Orange
The color that results from the combination of red and yellow. This is another stimulating color that has effects on the mind. Orange also represents human needs, such as food, warmth, shelter, and sensuality.
Check out our Abstract art collection and add vibrant colors to your rooms.
